by Carlyn Kessler

On Friday, October 10, The Cleveland Orchestra presented its first Fridays@7 concert of the 2014-15 season. Creating a more informal concertgoing experience, these concerts feature an earlier start time and shorter duration bookended by pre- and post-concert non-classical music, organized by world percussion luminary Jamey Haddad.

The Fridays@7 series embodies these recent developments and is undoubtedly a measure of their success. “The Fridays@7 concerts target a younger, more hip audience and are played without intermission,” wrote TCO associate principal cello Richard Weiss in an email.

The pre-concert “starter” begins at 6:00 pm in Reinberger Chamber Hall. The October 10 show highlighted Haddad along with accordion virtuoso Julien Labro and harmonica legend Howard Levy performing together in a unique musical collaboration. Read the full review here